KNOWAMMO.COM PRIVACY POLICY

This Privacy Policy (“Policy”) describes our current policies regarding collection, use, distribution and protection of personal information you share with KnowAmmo.com (“KnowAmmo.com,” “we,” “us,” or “our”) on our website and mobile application, KnowAmmo.com (collectively, the “Site”). This Policy does not apply to information collected by or provided to us other than through the Site. Please read this Policy carefully before accessing the Site.

By accessing the Site, you agree to the terms and conditions of this Policy. IF YOU DO NOT AGREE TO THIS POLICY, YOU ARE NOT AUTHORIZED TO USE THIS SITE AND/OR THE CONTENTS FOUND OR SERVICES DESCRIBED ON THIS SITE.

We may revise this Policy at any time. Any Policy revisions will be effective upon posting to the Site. You should review this Policy each time you visit the Site to inform yourself of any revisions. Your continued use of the Site will constitute your acceptance of the Policy as revised from time to time.

The Information We Collect.

Personally Identifiable Information: KnowAmmo.com may collect information from you or you may voluntarily provide us with certain information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with you, your household, or your device used to access the Site (the “Personally Identifiable Information” or “PII”) including without limitation your name, postal address, residential address, email address, personal/mobile telephone number, credit card number or other financial information, or age through the Site. In some cases, if you decline to share such information with us, we may not be able to respond to you or provide you with KnowAmmo.com Services. Other than as provided in this Policy, we will not use, disclose or share your PII with any third parties without your consent. PII does not include publicly available information from government records or deidentified or aggregated consumer information.

Non-Personally Identifiable Information.

Non-personally identifiable information (the “Non-PII”) includes any information from which your identity is not readily ascertainable, and may include your internet protocol (or “IP”) address, browser, operating system, pages or content you access while visiting the Site and the date and time of such access. In addition to you voluntarily providing us Non-PII, Non-PII is automatically collected through the Site.

Cookies and Tracking Technologies: We may collect information through the Site by way of cookies, web beacons, pixels or other tracking technologies. Such tracking technologies are script files that facilitate the collection of Non-PII, such as the number of visitors to the Site, how each visitor arrived at the Site, and, in some cases, tracking technologies can connect a Site visitor with an email address. If you have previously consented to receiving emails from KnowAmmo.com and/or third parties, we may use such tracking technologies to send you marketing and/or other materials.

You do not need to have the ability to accept cookies turned on in your browser to visit our Site. You may be able to reject or block cookies or tracking technologies on the Site by adjusting your browser settings. Most browsers offer instructions on how to reset the browser to reject cookies in the "Help" section of the toolbar. If you elect to reject cookies and other tracking technologies, we may not be able to deliver certain information or KnowAmmo.com Services to you.

How We Use the Information We Collect.

Usage: We only use your information as permitted by law. We may combine PII, Non-PII and information from external sources. We may use your information to:

• Communicate with you;

• Provide you with access to certain tools and services;

• Seek and hopefully obtain your feedback on our Site and service offerings;

• Statistically analyze user behavior and activity;

• Improve the Site or our marketing program; and

• Provide you and others with more relevant content and advertisements.

We will seek your consent before communicating with you via telephone or email for purposes other than those specified in the Terms of Use.

Contact by Telephone.

Specifically, by subscribing to KnowAmmo.com and providing us with your contact information, you are authorizing Us to contact you at the number you listed via telephone, text message or messages via the KnowAmmo.com mobile application regarding your business with us. No purchase is required. We acknowledge that this consent may be revoked at any time, but that until such consent is revoked, you may receive telephone calls, text messages or voicemail messages from KnowAmmo.com.

Contact by Email and Messaging.

When you provide your first name, last name, and email address to us when subscribing to the KnowAmmo.com Site, you are authorizing Us to contact you via email or text (or other) messaging. We may contact you and collect information for the following purposes, but will always accurately identify ourselves and use truthful and accurate subjects and information when we:

• Send general information and answer questions and queries.

• Provide KnowAmmo.com subscription and Service updates and information.

• Engage in marketing activities for KnowAmmo.com.

We will provide an “Unsubscribe” link at the bottom of any such email and will promptly fulfill your request to opt-out/unsubscribe to such email communications. You may also “Terminate” your subscription to KnowAmmo.com at any time by clicking on the “My Profile” page and opening the “My Subscription” section of that page.

Google Analytics: We employ Google Analytics, a web analysis service provided by Google that utilizes cookies, to monitor web-traffic on the Site. We use Google Analytics to collect, track and examine data about the Site’s usage. We may run reports based on the data we collect, and we may share the data with other Google services. Google may use the data to personalize and customize the advertisements that are served to you from its advertising network. By visiting our Site or subscribing to KnowAmmo.com, you consent to the collection and use of information by Google Analytics. The Site does not respond to Do Not Track Signals from your browser. You may opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

We May Share Your Information.

We may share or transfer information you provide to us or that we collect on the Site with other businesses that we acquire, are acquired by, or with which we merge or partner. In the course of doing business, we may share certain components of your information with third-party service providers with whom we contract to support our activities. Such services include maintaining and managing our end-user information, fulfillment processes, payment services, email management, and order and inventory management. When we disclose personal information for a business purpose, we enter into a contract that describes the purpose for such disclosure and requires the recipient to both keep the disclosed PII confidential and not use it for any purpose except performing the specific services described in the contract.

We may also determine we need to share your information when legally compelled to do so. In other words, when we believe in good faith that the law requires it, for example, we will share your information to (a) comply with the law or with legal process, (b) protect and defend our rights and property, (c) protect against misuse or unauthorized use of the Site, (d) protect the personal safety or property of our users or the public, or (e) fulfill legally compelled disclosure requirements in the event of bankruptcy proceedings.

In the preceding twelve (12) months, KnowAmmo.com has not sold PII and we have no plans to do so going forward.

Retention of Your Information.

When you subscribe to KnowAmmo.com, we will retain your PII information for our use in delivering KnowAmmo.com Services to you. We may also retain questions you ask and feedback you share in order to improve our Site. Do not send us any information, ideas, suggestions, proposals or comments that you consider confidential or that you wish to be treated as confidential. If you no longer want us to use or retain the PII you provided to us, you may contact us at info@KnowAmmo.com and request that we delete your PII from our records. Doing so will immediately terminate any active subscription to KnowAmmo.com.

Third Party Privacy Practices.

Please understand that this Privacy Policy applies only to the KnowAmmo.com Site and its contents, and to our collection and use of information provided through the Site. At times, the KnowAmmo.com Site may contain links to websites owned by third parties and to third party advertisements. We have no influence or control over the use of your information by third party sites. Because of this, we are not liable in any way (i) for accessing third party sites from KnowAmmo.com and/or (ii) for providing your personal identifiable information to such sites, (iii) for content on third-party sites, or (iv) for your personal information that may be gathered, sold and/or transferred by such third-party sites, if you choose to access them. Your use of third-party sites and content will be governed by such third party’s terms of use or privacy policies. Please review any third party’s privacy policies before providing your information on any third-party site.

Security.

We will undertake reasonable steps to protect all information, including PII, from unauthorized or accidental access, disclosure, misuse or processing, or from alteration, destruction, or loss. We use administrative, technical, and physical security measures to protect your PII. We also use encryption on certain areas of our website and database, and on certain other areas, we do not use encryption. However, because no security measures are perfect or impenetrable, we cannot guarantee the security of information you submit to us.

Some of the information you may enter on our Site may be transmitted securely via a Secure Sockets Layer, or SSL. Credit card information should never be transmitted to us over email.

Children’s Privacy.

We may ask you to provide age-related information to help us comply with laws like the U.S. Children’s Online Privacy Protection Act. Because protecting the privacy of young children is especially important, we do not knowingly collect or maintain information from or about persons under 13 years of age. No part of our Site is structured to attract anyone under 13. If you are under 13 years of age, do not use or access the Site at any time or in any manner. If we learn that PII of persons under 13 has been collected on the Site without verified parental consent, we will take appropriate steps to delete this information.

Rights of Certain Types of Users.

Subject to local law, you may have certain rights with regard to your PII. These rights may include the right to:

(1) access or rectify your PII or request its deletion,

(2) request a restriction on the processing of your PII,

(3) object to the processing of your PII, or

(4) exercise other rights with respect to your PII.

To learn more about the PII we collect about you or the rights you may have, please contact us at info@KnowAmmo.com.

International Users.

KnowAmmo.com’s headquarters and offices are located in the United States and we do not intentionally target European visitors to our website or our mobile application. Further, we do not receive EU personal data directly from individuals. The Site is hosted in the United States and is intended for users in the United States. For any personal data submitted via the Site, we take protections listed above that are consistent with the EU General Data Protection Regulation 2016/679/EU (“GDPR”) regarding the collection, use, and retention of personal data from EU member countries and Switzerland.

If you are a consumer accessing the Site from Asia, or any other region with laws or regulations governing personal data collection, use and disclosure that differ from U.S. laws, your continued use of the Site, which is governed by U.S. law and these terms, indicates your consent to transfer of your PII and other information to the U.S.

California Users.

Your Rights and Choices: The CCPA provides you with specific rights regarding your personal information. The following indented sections describe your CCPA rights and explains how to exercise those rights:

Access to Specific Information and Data Portability Rights.

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion), we will disclose to you the information required under CCPA.

Deletion Request Rights.

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request in certain circumstances. If we deny your request, we will explain to you why retaining the information is necessary to us or our service providers and allowable under the CCPA.

Exercising Access, Data Portability, and Deletion Rights.

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by one of the following methods:

• Emailing us at info@KnowAmmo.com

• Visiting www.KnowAmmo.com

• Calling us at 1-469-667-5716

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, and

• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information actually relates to you.

Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 45 more days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response via personal contact information contained in that account. If you do not have an account with us, we will deliver our written response by mail or electronically, based on information you have provided us.

Any disclosures we provide will only cover the 12-month period preceding our receipt of a verifiable consumer request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination.

We will not discriminate against you for exercising any of your CCPA rights.

Other California Privacy Rights.

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to info@KnowAmmo.com or write us at:

KnowAmmo.com
P. O. Box 1234
Dallas, TX 75252

Contact Information.

If you have any complaints, questions, or issues regarding PII or how we treat PII pursuant to this Privacy Policy, we encourage you to contact us at info@KnowAmmo.com. KnowAmmo.com will respond to your request promptly, especially with regard to any data breach.

Changes to this Privacy Policy.

We reserve the right to change or update this Privacy Policy, our Site, our Subscription terms and conditions, our Terms of Use, and all the representations and information contained therein at any time in our exclusive and sole discretion. Our representations in this Policy do not create any contractual or legal rights by another party against us. Users of this Site must accept that we have no liability, except to the extent mandated by law, with respect to any actions taken as a result of or in connection with viewing any information contained on the Site.

However, please be assured that if the Policy changes in the future, we will not use the PII you have submitted to us under this Policy in a manner that is materially inconsistent with this Policy without your prior consent. If you have any questions regarding this Policy, or your dealings with the Site, please contact us at info@KnowAmmo.com.